There are over 68 reasons why your Facebook ad has been rejected.
Here are the TOP 5 reasons I see most often and here is how you can fix them.
#1 - More than 20% text in a image
You cant have more than 20% text in your image. You guys, I see this one all the time. If your image has a lot of text in it or your just unsure if it is a good one to use, click the link and test your image before using it. https://www.facebook.com/ads/tools/text_overlay
All you have to do is upload your image and facebook will give you your image text rating. As we can see from this example it says because of the text my ads reach might be slightly lower and my image text rating is medium.
Here is what it looks like:
#2 - Personal Characteristics
It is best not to imply a user’s personal characteristics (race or ethnic origin, religion or philosophical belief, age, sexual orientation or sexual life, gender identity, disability or physical/mental health, financial status or information, membership in a trade union, criminal record, name).
Now, the place where I see businesses get hung up on the most, is the use of the word YOU. Yes that right! Facebook does not like when your ad uses the word "you". Facebook doesn't want "you" to imply "a person" is an object.
#3 - Special Ad Category
This is important! If you are a realtor, mortgage lender, a recruiter, running ads for a bank, or a credit card company, this is for you! If you have not stated you are in the special ad category, your ads will be rejected. Unfortunately, this takes away a slew of targeting options for you.
With my help, you can still get in front of the audience you're looking for.
Here are a few examples of a Special Ad Category:
Housing Opportunity or Related Service: Ads that promote or directly link to a housing opportunity or related service, including but not limited to listings for the sale or rental of a home
Credit Opportunity: Ads that promote or directly link to a credit opportunity, including but not limited to credit card offers, auto loans, personal or business loan services, mortgage loans and long-term financing. This also includes brand ads for credit cards, regardless of a specific offer.
Employment Opportunity: Ads that promote or directly link to an employment opportunity, including but not limited to part- or full-time jobs, internships or professional certification programs.
#4 - No Profanity or Bad Grammar
Ads must not contain profanity, bad grammar and needs the correct punctuation. Symbols, numbers, and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.
#5 - No Before & Afters
Now this mainly falls into the cosmetic surgery and weight-loss lines. However, I have seen the algorithm reject landscape and remodel company ads for before and after photos. A good rule of thumbs is: just don't do it!
Facebook reserves the right to reject, approve or remove any ad for any reason in their sole discretion. This includes ads that negatively affect their relationship with users or that promote content, services, or activities, contrary to their competitive position, interests, or advertising philosophy. These guidelines are subject to change at any time.
In other words, don’t break any of the rules above!
However, that also doesn’t mean that if you don’t specifically break a rule above, you aren’t breaking a rule.