I’m so glad it is finally a NEW YEAR! Welcome 2021!
I know with every new year, people are motivated to accomplish new goals for the new year, right?
If you are like many businesses, you know that 2020 shifted most business to use digital marketing more than ever before.
This year why not make it your goal to learn and educate yourself and your team with digital marketing trends. If your business is going to remain competitive, you need to know what is currently trending for marketing and what does NOT work anymore.
Let’s start with my top 5 you can’t ignore right off the bat!
1. Artificial Intelligence also known as “AI”
As we have seen, technology is getting smarter and smarter. In some businesses, AI’s have already replaced humans at a lower cost with more efficiency.
AI can analyze consumer behavior, search for patterns, and use data from social media platforms to understand how consumers search, find, and purchase products.
Have you ever searched for a product on a website, then went to a social media platform and immediately an ad pops up for the product you were searching earlier?
Did you know there is an AI mastermind behind Facebook? Yes! Let’s think about this for a minute. The amount of people it would take to monitor every single feed from every single account, would be A LOT!! Which is why an AI is programmed to look for certain things and can do it extremely fast and efficient.
We have already seen AI take on basic communication, product recommendations (as mentioned above), and email personalization, just to name a few.
So, look out 2021 businesses! Competition will be growing.
2. Programmatic Advertising
With this type of advertising, it is meant to replace human negotiations with machine learning and AI optimization. An AI will help target a specific audience for your product.
Instead of a human selling your product, digital marketing provides a platform for those negotiations from a business straight to a consumer to make the purchase.
No more human interaction needed for the sale! The AI is all behind the scenes putting your product in front of the best individual based on data.
3. Conversational Marketing
Let’s face it, people want to have meaningful conversations, but they also want an immediate response. The only way this is possible is having a chatbot option. Which is an AI technology used in instant messaging in real-time.
I’m sure most of us have already experienced chatbots over the last several years when it comes to customer service, tech issues, billing, etc.
Have you noticed that over the years the Chatbots (AI) has become more conversational and less robotic? This gives consumers the illusion they are talking to a real person.
This is a great marketing strategy because meaningful conversations can happen 24 hours a day on any platform!
4. Voice Search & Smart Speakers
Many people now days have some sort of device in their home (or personal cell phone) which is capable to search with using your voice. “Alexa”. “Hey, Siri”. Hey, Google”. Just to name a few.
Since voice search has become increasingly useful for consumers, more companies have had to rethink their digital marketing strategy. You can order a product just by talking to a device! You can create shopping lists, set timers, listen to stories and music, play games, and so much more.
The more you use your devices, the more the AI gets to know your preferences and can suggest relevant content based on your history! Can we all agree that AI is getting smarter and smarter!
Saving the BEST for LAST!
Consumers are smart! People see right through the gimmicks and generic advertising. People want your business to be personal, therefore your marketing needs to be personal.
Every email. Every piece on content. Every product you promote. Personalization is appealing to consumers because it gives them a real experience to fall in love with.
This is the real gem in digital marketing. You can be in front of millions of people on a daily basis. How are you going to stand out against your competition?
Make them fall in love with you by making it personal! The right people will connect with you and your authenticity.
Start 2021 with a BANG!
Start with these top 5 strategies to help your digital marketing off on the right foot!
Digital marketing can be confusing at times, which is why we are here to help!