Hey fabulous coaches! It's your friendly ads boss Bridget
here, and today we're diving into the world of Google Ads. I know, I know—ads can feel like a maze, but trust me, I've got your back. Let’s talk about the top five mistakes I see coaches making with Google Ads, and how you can avoid them like a pro.
1. Not Defining Your Target Audience
Listen up, sweethearts! If you're throwing your ads out there to everyone and their mother, you're burning money faster than a bonfire on the beach. You've got to know who your ideal client is. Get specific! Age, gender, interests—nail it down. Use Google's audience targeting tools to zero in on the people who need your magic.
2. Ignoring Negative Keywords
I can't stress this enough: negative keywords are your BFF. If you're not using them, you're inviting every Tom, Dick, and Harry to click on your ad, and trust me, they're not all going to convert. Spend some time figuring out which keywords you don't want to trigger your ads. It’s like decluttering your digital space—only keep what sparks joy!
3. Neglecting Mobile Optimization
Honey, if your ads and landing pages aren't optimized for mobile, you’re missing out big time. We live in a swipe-right world, and if your stuff isn't looking fab on a phone, potential clients are bouncing faster than a bad first date. Make sure your site is mobile-friendly and your ads are too!
4. Setting and Forgetting Your Ads
Google Ads are not a crockpot; you can’t just set them and forget them. This is a relationship, people! Check in on your ads regularly. Analyze what’s working and what’s not. A/B test your copy and visuals. It’s all about tweaking and optimizing to get those conversions rolling in.
5. Skipping the Conversion Tracking
Alright, I’m going to give you some tough love here. If you’re not tracking conversions, how on earth do you know if your ads are working? Set up conversion tracking in Google Ads. This way, you can see exactly what’s bringing in the bacon and what’s falling flat. Data is queen, my friends—use it to your advantage!
Final Thoughts
So there you have it! The top five mistakes coaches are making with Google Ads. Avoid these pitfalls, and you'll be well on your way to ad success. Remember, it's all about strategy, darling. Stay fabulous and keep those ads sparkling!
Got more questions or need a little help navigating the Google Ads jungle? Drop a comment below or book a call with me. Let's get those ads working for you like a charm!
Until next time, keep shining and slaying those ads!
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